Nutrition

GOODBYE ACHY JOINTS & MUSCLES HALO accelerates joint recovery, reduces exercise-induced inflammation, and reduces downtime following overuse injuries. HALO provides comfort to muscles and joints that are sore and aching so you can train harder and recover faster. - Increases joint health & comfort* - Reduces inflammation & soreness* - Accelerates joint & muscle repair* *exercise-induced or following-exercise US PROVISIONAL PATENT #63229703 SO EFFECTIVE WE PATENTED IT Most everyone has heard of the benefits of curcumin, and plenty of athletes have tried it with little or no success. The main reason is because curcumin is very unstable. It spontaneously breaks down in the body before it gets where it needs to be to work. The technology that makes HALO special wasn’t available so we developed it. The key to realizing the benefits of curcumin is our proprietary Superba2® phospholipid delivery system that protects the curcumin from your body’s natural tendency to deactivate it, and allows it to be delivered and absorbed effectively. THE CUMULATION OF 18 YEARS OF RESEARCH WE CRACKED THE CODE Our proprietary delivery system not only protects the curcumin by keeping it stable in the body, it also allows it to be absorbed and delivered to where it works - inside cell membranes. The key to making curcumin effective is Superba2®, a special krill oil that protects curcumin from your body's natural tendency to deactivate it, and delivers both the curcumin and omega-3 phospholipids to cell membranes much more efficiently than fish/algal oils of any strength. Superba2® is uniquely compatible with cell membranes, so - even compared to other phospholipids - it reduces the process for membrane uptake from around 20 steps to 3-4 steps, getting curcumin and omega-3s where they need to be more efficiently, get fully absorbed, and produce anti-inflammatory effects. IMPROVES JOINT MOBILITY AND COMFORT REINFORCE THE WEAKEST LINK Joints and muscles bear the brunt of endurance training abuse. HALO’s Curcuminoids and Omega-3 phospholipids reduce late-onset soreness, exercise-induced inflammation, downtime following falls, and the impact of lingering minor injuries by signaling the musculoskeletal system to kickstart repair and adaptation processes, providing comfort to muscles and joints that are sore and aching from training or overuse. THE 95% PENALTY 95% of the population is deficient in omega-3s. That’s compounded by endurance exercise, impacting performance, mental processes, and recovery. Cardiovascular, cognitive, musculoskeletal—virtually no major body system is unaffected. Superba2™ omega-3 phospholipids are bioidentical to your cell membranes, so they don’t require additional processing steps for uptake. By improving membrane function, HALO supercharges endurance exercise capacity and energy production. DON’T LET ANYTHING SLOW YOU DOWN Almost every athlete has had training derailed by a nagging minor injury. That’s why we developed HALO, a proprietary combination of Curcuminoids, Astaxanthin, and Omega-3s that contributes to a full-body training foundation. More intense training, more effective recovery. FULL SYSTEM PROTECTION Omega-3s and curcuminoids efficiently populate cell membranes, where they are precursors and enhancers for signaling molecules that help maintain normal, healthy musculoskeletal tissue integrity and cardiovascular, cognitive, and immune functions. By managing inflammation-triggering enzymes and supporting cell membrane function throughout the body, HALO helps keep critical systems at peak efficiency to respond to your body’s need to perform. SOURCED FOR EFFICACY, PACKAGED FOR PROTECTION From the Superba2™ krill oil to the 95% pure curcuminoids from turmeric rhizomes, HALO’s effectiveness is rooted in its premium formula. Every component is sourced to maximize uptake and effectiveness, and the active ingredients are packaged in an amber glass bottle, which stabilizes and preserves notoriously vulnerable ingredients. A COMPREHENSIVE PERFORMANCE SYSTEM The overlapping, system-wide nature of HALO’s performance benefits aligns with First Endurance’s comprehensive approach to endurance athletics. Our line of supplements supports every aspect of endurance training rather than just supplying sugar and salt during exercise and protein during recovery. HALO, MultiV, and Optygen are the equivalent of building a base of fitness, ensuring your body’s infrastructure is equal to the exertions and stress of dedicated endurance training.

The same clean quality nutrition provided from standard Tailwind except with a caffeine kick! Caffeine is proven to significantly enhance high-intensity and endurance performance. All you need, all day. REALLY. Mixes with water to meet all your calorie, hydration, and electrolyte needs, without upsetting your stomach or making your taste buds revolt - Eliminates the need for gels, bars, chews, and pills, with this all natural drink mix - Cleans up easily using water and a quick rinse eliminating science experiments growing in your hydration vessels - Great for longer energy burning rides. In the case of shorter rides dilute solution further to taste - Gluten free, Vegan, and contains no soy or dairy

Tailwind Rebuild is the first sport recovery drink based on a patent-pending perfectly complete protein. We start with organic rice protein, and supplement it with amino acids to make that protein complete. Then we add carbohydrates, some healthy fats from coconut milk, and just the right amount of electrolytes. Nothing repairs your muscles more efficiently, restores your energy faster, and makes you feel better sooner. And athletes love the great tasting healthy vegan ingredients. - Replenish glycogen stores: contains the right kinds and amounts of carbohydrates to restore your energy after a hard workout - Rebuild muscles: perfectly complete protein based on a patent-pending mathematical model to rebuild damaged muscle tissue and mitochondrial protein - Rehydrate and restore electrolytes: sodium, potassium, calcium, and magnesium to restore electrolyte balance USAGE Mix a packet of Tailwind Rebuild with 16oz (500mL) of water (shaken not stirred). Drink within the first 30 minutes after exercise. For longer or more intense workouts, follow with another packet of Tailwind Rebuild in the following 30 minutes. NATURAL INGREDIENTS AND ORGANIC FLAVORS Vanilla: Non-GMO Dextrose, Non-GMO Sucrose, Coconut Milk Powder, Essential Amino Acids (L-Leucine, LLysine, L-Valine, L-lsoleucine, L-Phenylalanine, L-Threonine, L-Methionine, L-Histidine, L-Tryptophan), Non-GMO Organic Rice Protein Powder, Sea Salt, Potassium Chloride, Organic Vanilla Flavor, Calcium Carbonate, Magnesium Citrate Chocolate: Non-GMO Dextrose, Non-GMO Sucrose, Coconut Milk Powder, Essential Amino Acids (L-Leucine, LLysine, L-Valine, L-lsoleucine, L-Phenylalanine, L-Threonine, L-Methionine, L-Histidine, L-Tryptophan), Non-GMO Organic Rice Protein Powder, Cocoa Powder, Sea Salt, Potassium Chloride, Calcium Carbonate, Magnesium Citrate Non-GMO/Gluten free/vegan/no soy/no dairy

- Packed with nutrients to power you from morning workouts to race days, these organic energy chews help you step up your game right when you need it - Plant-based organic energy chews with electrolytes and B vitamins - Provide fast fuel-ups that last through the home stretch, and some flavors are caffeinated for that extra BOLT when you need it most

Jumpstart your day with Nuun Energy, a crafted blend designed to deliver a lift that lasts. 8 tubes per pack. That's 80 servings total! - 20 mg Panax Ginseng, an Ancient Herbal Remedy - 80 mg of Caffeine Derived From Organic Green Tea - A Blend of Vitamins B12 & B6 Need a Boost? Energizing ingredients for any adventure. One up your water™ with our high-voltage blend of organic green tea, ginseng, B vitamins, and electrolytes for a quick energy boost. It’s the perfect sidekick for workouts, workdays, and everything in between. How To Enjoy: - DROP: Add one tablet to 16 oz of water - DISSOLVE: Wait a few minutes for tablet to dissolve - DRINK: Sip, savor, and enjoy!

Designed with efficient carbohydrates and optimized electrolytes to keep you moving. - Optimized Electrolytes Maintain Fluid Balance - Efficient Carbs Speed Up Hydration - Flavors Sourced From Organic Ingredients Breaking a Sweat For More Than 90 Minutes? Drink Nuun Endurance! When you work out longer than 90 minutes your body needs more than water and electrolytes to keep up. Nuun Endurance is the perfect blend of electrolytes and carbohydrates to keep you hydrated and go longer and stronger all dang day. How To Enjoy: - DROP: Add one scoop to 16 oz of water - STIR: Stir or shake to dissolve - DRINK: Sip to stay hydrated during long workouts

Get back in the game faster with Recovery, the most comprehensive blend of high quality Amino Acids available. Containing the 12 most important amino acids instantized for immediate use, this unique formula is designed to stonewall the breakdown of muscle tissue and delay physical and mental fatigue. Pharmaceutical grade essential amino acids and nitrogen transporters provide faster recovery times, increase energy, and reinforce the immune system. - THE AMINO ACID KEY - BCAAs, EAA's, AKG's, and more make up the 12 amino acids in Recovery to provide significant muscle regeneration - ENHANCES YOUR PERFORMANCE - Prevent catabolism, increase strength and stamina, and maintain muscle growth to stay healthy and active - UNIQUELY FORMULATED FOR THE EVERYDAY ATHLETE - Safe for all ages and all stages of training - Banned Substance Free - Made with all natural veggie capsules

Carbo-Fuel is quality fuel, immediate and sustained energy, and recovery nutrition for all of your athletic needs. Tasteless and colorless, it mixes easily in any juice or water. It works perfectly for carbo-loading before an event, as well as replacing muscle glycogen immediately after each training session. If protein, vitamins, and minerals are the building materials for your body, think of Carbo-Fuel as the gasoline for your body. Carbo-Fuel can be taken 30-40 minutes before activity for lasting energy without being weighed down by a heavy meal from traditional carbo-loading. You will not want to work out another day without it! - The cleanest source of sustainable energy for before, during, and after your activity - Easily carbo-load before you train or compete, and continue drinking your Carbs throughout the day - Sustained energy throughout competition and training - The same complex Carbs found in Brown Rice, but immediately and easily accessible - Aids recovery by replenishing Glucose levels after strenuous training to reduce stress and fatigue

MANA [ma-na] (n.) the power of the elemental forces of nature embodied in an object or person. To have mana is to have great authority, presence, or prestige. The Mana Superfood Bar provides on the go nutrition from some of the healthiest ingredients possible. Developed over 24 months, tested with countless athletes in triathlons, motocross, cycling, and in functional fitness, it is the perfect snack to energize your activity. Inspired by the wild harvests of the Bolivian rainforests and crafted from quality real foods, the Mana Bar is an incredible superfood bar that provides healthy fats while also being light and satisfying hunger. All the fuel and none of the weigh-down. Join the adventure! - 100% Non-GMO ingredients, Pea Protein Isolate, Organic Honey, Organic Peanut Butter, Organic Sugar, Organic Almond Butter, Flaxseeds, Chia Seeds, Quinoa, Gluten-Free Rolled Oats, and Himalayan Pink Salt - 190 calories per bar - 10g of high-quality plant protein - 6g of organic sugar - Gluten Free

SaltStick Caps are full-spectrum electrolyte capsules that have been engineered to replace sodium, potassium, calcium, magnesium, and chloride lost in sweat, in a form and quantity that your body can use. The buffered salt composition also helps digestion and absorption, with a recommended dose of 1-2 capsules per hour. These unique capsules help minimize muscle cramping and heat stress during training and endurance events. Vitamin D has been added to aid in calcium absorption by the body. The capsules are vegetarian, gluten-free, GMO-free, and contain a balanced and buffered mixture of electrolytes with nothing unnecessary added. The formulation provides unparalleled support for challenging conditions, and have been used to help athletes win major endurance events worldwide.

- Creamy nut butter nougat filling coated in caramel and rolled in crunchy nuts and seeds - Each bar contains 16g of protein and is rich in antioxidants to help recover from a workout, or to eat as a healthy snack - Salty, sweet, and savory, Nut + Seed bars provide energy and protein whenever you need it

Motivation enhances mental and physical performance. It is made with a safe and effective synergy of natural energizing ingredients and is great to keep pace for hours without mental fatigue. Tyrosine is a rare but safe ingredient we use that is shown to improve performance under stressful conditions. The Guarana Seed Extract is released slowly over as long as four hours to give you sustained energy rather than the quick boost you get from coffee or other drinks. - All natural energy formula - Replace costly and unhealthy coffee drinks - Sustained energy without spikes and crashes - Banned Substance Free - Made with all natural veggie capsules

Under the weather or on-the-go? Grab some Nuun Immunity! When your body is stressed with travel or fighting an illness, hydration and botanicals are crucial for maintaining immune health. Nuun Immunity is a potent blend of electrolytes, anti-inflammatories, and antioxidants that provides total immune system support. - 10 tablets per tube. Dissolve in 16 oz. of water. - These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

- Use: Recovery formula - Rapid and complete endurance recovery formula - Refuels exhausted muscles and restores energy levels quickly - Delivers endurance-specific nutrients for superior recovery and maximum performance

Skratch Labs Anytime Energy Bar is made with real ingredients such as fruits, nuts and quinoa. It has enough fuel to power you through endurance workouts and is tasty enough to be used as a snack any time of day.

30 Servings of a pre-workout with added endurance ingredients, like Rhodiola and ActiGin, to keep you pushing harder and faster than ever before. Natural caffeine and guarana seed extract provide explosive, smooth energy to get started and keep going. Energy, strength, and focus for all your training and competition. - 100% NON-GMO - Caffeine, guarana seed extract, Rhodiola, ActiGin, stevia from all natural sources - PERFORMANCE BOOSTER – Gives a kick of energy that augments performance, resulting in optimal gains - ENDURANCE TRAINING – Perfect for endurance activities such as cycling, triathlons, motocross, action sports, and circuit training - NON-GMO INGREDIENTS – Loaded with non-GMO natural flavors, Rhodiola, and ActiGin for improved training and better workouts - STRAWBERRY LEMONADE FLAVOR – Strawberry lemonade flavor from natural sources, sweetened with plant derived Stevia for a delicious, light, and healthy taste

Fuel like the pros with this advanced electrolyte formula that can keep you going through hours of training. Packed with BCAA's, amino acids that reduce muscle fatigue and improve recovery time, Hydration Fuel also contains glutamine to help balance muscle recovery. The energy comes from the proprietary mix of Carbo-Fuel, providing 30 grams of high-quality carbohydrates to provide clean sustainable energy for those long and intense workouts. - ELECTROLYTES – Lost through sweating, Hydration Fuel replaces sodium, calcium, potassium, and magnesium to hydrate to optimal levels - 3g OF BCAA'S – Each serving contains 3 grams of BCAA's and Glutamine, which naturally reduce muscle fatigue, improves recovery time, decreases amino acids loss from muscles, and aids in protein absorption, so your body will be recovered and ready for the next session - 30g OF NON-GMO COMPLEX CARBOHYDRATES – Packed with a blend from our Carbo-Fuel that provides clean, sustainable energy to help you power through long or intense workouts - 3g of Glutamine – Glutamine is a naturally occurring amino acid in your body. During intense training, Glutamine levels are greatly depleted, which decreases strength, stamina, and recovery. With 3g of Glutamine in Hydration Fuel, we keep your levels where they need to be for maximum performance - RICH IN NUTRIENTS – Contains D-Ribose, an ingredient that acts as the motor of the body's cells, allowing cells to function at high levels

A healthful blend of vitamins, minerals and electrolytes provides healthy hydration on-the-go. - Naturally flavored with fruit oils and powders, and a touch of stevia leaf extract - Vitamin A, B Folate, B6, C, E, and D for health and wellness - Sodium, potassium, calcium, magnesium, and chloride for optimal hydration - 12 tablets per tube - Dissolve in 16oz of water

Our Hydration Sport Drink Mix was created for a simple purpose - to replace the electrolytes lost in sweat and to provide a little bit of energy when working out, without offending your palate or gut. We initially created this drink because some of the world’s best athletes needed better. Conventional sports drinks made them sick. They were undrinkable - too sweet, over-flavored, and didn’t even replace what was lost in sweat – which defeated the whole purpose, like fighting thirst with more thirst. The best athletes needed something to safely hydrate, something to quench their thirst, and something to help them perform better. So with their help, we reimagined sports drinks, stripping down what used to be a neon-colored carnival to its bare essentials. In the process, we learned that simple wasn’t just better for elite athletes, it was better for everyone who works hard and sweats. The result is a sports drink with minimal sugar (4g per 100 ml) and a ratio of sugar (glucose + fructose) that is optimized for faster absorption, an electrolyte profile that actually matches what is lost in sweat (800 mg sodium, 80 mg potassium, 100 mg calcium, and 80 mg of magnesium per liter), and only real fruit for flavor for a light and refreshing taste that you can drink all day. That’s it - less sugar, the right electrolyte profile, and real fruit. So, if you’ve never met a sports drink you wanted to take home, your luck is about to change. Drink when thirsty. Don't when not. Repeat as necessary. Ingredients: Lemon & Lime: Cane Sugar, Dextrose, Sodium Citrate, Citric Acid, Magnesium Lactate, Calcium Citrate, Potassium Citrate, Lemon Oil, Lime Oil, Lemon Juice, Lime Juice, Ascorbic Acid (Vitamin C). --Verified Non-GMO, Gluten Free, Dairy Free, Vegan and Kosher Oranges: Cane Sugar, Dextrose, Sodium Citrate, Citric Acid, Magnesium Lactate, Calcium Citrate, Orange Oil, Potassium Citrate, Orange Juice, Ascorbic Acid. --Verified Non-GMO, Gluten Free, Dairy Free, Vegan and Kosher Matcha & Lemon: Cane Sugar, Dextrose, Sodium Citrate, Citric Acid, Matcha Green Tea, Magnesium Lactate, Calcium Citrate, Potassium Citrate, Lemon Oil, Lemon Juice, Ascorbic Acid (Vitamin C). Contains about 16 mg of naturally occurring caffeine from the Matcha tea (per 16 fl oz.). For comparison, an 8oz cup of coffee has 70-100 mg of caffeine. --Verified Non-GMO, Gluten Free, Dairy Free, Vegan and Kosher Fruit Punch: Cane Sugar, Dextrose, Sodium Citrate, Citric Acid, Magnesium Lactate, Calcium Citrate, Potassium Citrate, Apricot, Pineapple, Passion Fruit, Tangerine Juice, Raspberry Juice, Ascorbic Acid (Vitamin C), Malic Acid. --Verified Non-GMO, Gluten Free, Dairy Free, Vegan and Kosher Strawberry Lemonade: Cane Sugar, Dextrose, Sodium Citrate, Citric Acid, Strawberry Powder, Magnesium Lactate, Calcium Citrate, Lemon Oil, Potassium Citrate, Lemon Juice, Ascorbic Acid. --Verified Non-GMO, Gluten Free, Dairy Free, Vegan and Kosher Pineapple: Cane Sugar, Dextrose, Sodium Citrate, Citric Acid, Pineapple, Magnesium Lactate, Calcium Citrate, Potassium Citrate, Ascorbic Acid. --Verified Non-GMO, Gluten Free, Dairy Free, Vegan and Kosher Raspberry Limeade with Caffeine: Cane Sugar, Dextrose, Sodium Citrate, Citric Acid, Raspberry Juice, Magnesium Lactate, Calcium Citrate, Malic Acid, Potassium Citrate, Lime Oil, Green Coffee Extract, Lime Juice, Ascorbic Acid Contains 50 mg of added caffeine from Natural Coffee Berry (per 16 fl oz.). For comparison, an 8oz cup of coffee has 70-100 mg of caffeine. --Verified Non-GMO, Gluten Free, Dairy Free, Vegan and Kosher

The official bar of Ironman and USA Cycling - Simple, real food for real flavor - Certified gluten and dairy free, paleo friendly, and includes 9-12 ingredients that are recognizable and easy to pronounce

The only recovery drink based on a patent-pending complete protein. - Replenishes glycogen stores by containing the right kinds and amounts of carbohydrates to restore your energy after a hard workout - Rebuilds muscles by providing perfectly complete protein based on a patent-pending mathematical model to rebuild damaged muscle tissue and mitochondrial protein - Rehydrates and restores electrolytes by providing sodium, potassium, calcium, and magnesium to restore electrolyte balance - Nothing repairs your muscles more efficiently, restores your energy faster, and makes you feel better sooner - Non-GMO, Gluten free, Vegan, and contains no soy or dairy

HIGH-OCTANE PR FUEL A potent additive that primes body and mind for demanding workouts and races. Lower perceived effort, optimized energy use, sharper focus – PreRace catalyzes more days without limits. KEY BENEFITS - Increases energy & time to exhaustion - Supercharges circulation & oxygen delivery - Enhances focus & motivation PREPRACE CLINICAL STUDY ON A 40K TIME TRIAL South Dakota State University conducted an independent study on the original PreRace formula to determine its effectiveness on cycling endurance. The double-blind placebo-controlled study used seven trained cyclists in a 40K time trial. Each cyclist performed two 40K time trials. On the first TT, the cyclist consumed either a placebo or PreRace mixed with one serving of EFS 30 minutes before doing a 40K TT. One week later each cyclist would switch the protocol and receive the opposite of what he/she received the previous week. HERE'S YOUR SECRET WEAPON With the ideal balance of caffeine and taurine, PreRace 2.0 lets you stay in the red longer and with less perceived effort. The new formula also enhances ATP production and mobilizes fat for additional energy, conserving glycogen so you still have fuel in the tank when everyone else is empty. KEEP YOUR HEAD IN THE GAME All the sacrifice and hard training you do means nothing if your focus and motivation slip at the wrong time. The completely redesigned PreRace formula improves alertness, increases motivation, and sharpens mental acuity. Don’t just react; take control. BUILT FOR SPEED The theory behind PreRace is simple: combine a suite of active ingredients that, separately, improve physical and mental performance. We combined the stimulating, motivating cognitive effects of nootropics like taurine, caffeine, and theobromine with Nitrosigine®, a patented vasodilator that boosts nitric oxide (NO) levels for increased blood flow, focus, and energy to create a synergistic formula unlike anything else available. NEXT-LEVEL POWER AND EFFICIENCY Stimulating the Nitric Oxide (NO) system is clinically shown to increase blood flow, clear lactate, and deliver more oxygen and nutrient-rich blood to working muscles. With Nitrosigine®, a non-nitrate vasodilator, PreRace fires the afterburners without blowing up your heart rate, keeping your engine running hotter, and longer, with less recovery time between demanding efforts NEVER STOP IMPROVING PreRace 2.0 delivers one more new active: VitaCherry® Sport anthocyanins, a tart cherry extract that further increases pace relative to perceived exertion while shortening recovery time to maintain a higher level across multi-day events or peak training periods. Did the original PreRace work? Yes. Did we need to improve it? No. Did that stop us? Absolutely not. There’s still nothing else like PreRace on the market, we just saw an opportunity to make it even better.

- Use: Recovery formula - Rapid and complete endurance recovery formula - Refuels exhausted muscles and restores energy levels quickly - Delivers endurance-specific nutrients for superior recovery and maximum performance

Extra Performance Kick As the core of the Honey Stinger Gel line, our Gold formula is great for the honey purist. Containing 95% honey, added electrolytes and B vitamins, our original Gold Gel is a proven favorite among endurance athletes for nearly a decade. More Versatile Than Other Gels Honey Stinger Classic Energy Gels may be consumed straight from the packet before or during activity, spread on toast, stirred into tea, or anything else you can think of. All flavors mix well with water to make a natural energy drink. When to Consume Honey Stinger Gels are optimized for efficient fueling before and during athletic efforts. Gels provide instant, honey-powered energy that lasts, which delays muscle fatigue and gives your body the power to achieve your goals.

- Where home-style baking meets sports nutrition - Named "Best of" by Competitor magazine 3 years running (06-08') - Great taste and great texture - Gluten and Dairy free

Ryno Power Endurance is for all workouts, all the time. It is formulated from years of athlete testing to find the best and most effective ingredients, and eliminate those unnecessary and without benefit. Take Endurance and open your blood vessels to deliver more oxygen while removing more lactic acid during workouts and competitions! Our unique blend of all natural Rhodiola Rosea extract and other proven and safe ingredients offers premiere performance and lets you train or compete for hours! - Workout faster, harder, and longer by increasing VO2 for more oxygen to your muscles - Buffers lactic acid build-up to extend endurance and elevate anaerobic threshold - Safe for everyday use - Banned Substance Free - Made with all natural veggie capsules

- Use: Ideal for endurance training sessions - Increase the body's ability to adapt to high levels of physical stress - Increase VO2Max - Improves the body's ability to utilize oxygen more efficiently - Increase anaerobic threshold - Reduce lactic acid

Hyper Hydration Formula - Increases heat tolerance - Improves hot weather performance - Reduces exercise-related dehydration BENEFITS: Perform at your peak, regardless of high temperatures. Take Liquid Endurance in the days prior to exercising in the heat and you’ll start your day hyper-hydrated and feeling great until the end. As dehydration takes hold of those around you, you’ll still be going strong. Knowing that the body cannot process fluids you consume at the same rate you sweat, some degree of dehydration (and it’s correlating performance decline) has been accepted as inevitable when exercising in the heat. That is, until now. Glycerol, the active ingredient in this one-of-a-kind product, maximizes intercellular water levels to be called upon as needed during activity. Decline in body-water levels is thus prevented or delayed. It is the only way to safely and effectively prepare your body for heat exposure—minimizing dehydration and maximizing performance in hot weather. Arm yourself against the elements. Add Liquid Endurance to your arsenal. It mixes easily into a delicious drink you’ll look forward to after every session.